---
title: "Ian Peters-Campbell Yes, if Twitter's ROI were better, it would be..."
date: 2023-12-02
source: facebook
type: comment
context: "Archer T. Ships replied to Sameer Halai's comment."
fb_link: "https://www.facebook.com/dyi/l/?l=AYM30KLho51E6BzM3HsKXInq2KB0VXsAUDrpWWzh5JaDKRZR7iwvtyNuwZFwOgYe61u5qom4oEYE_0z-xkateyM6NCLLxcc0Nx0WBwEZpfbvjkKidaQgWPFL5fAM-VQMfMzws4aMhHJzzl55rugic6khJQFT0_so9ozNJY7PcDPUjZkibM-VwsuCl1u0z8m3jb4WqMKGTEUP&s=519"
---

# Ian Peters-Campbell Yes, if Twitter's ROI were better, it would be...

*December 2, 2023 — Comment Archer T. Ships replied to Sameer Halai's comment.*

Ian Peters-Campbell Yes, if Twitter's ROI were better, it would be harder for woke advertiser's to leave. But, as we've seen with Disney, the woke are willing to take huge losses to push unpopular messages. Twitter's ROI has been lower than other platforms for years (long before Musk).  It's absurd to claim that it's "just business" now, and that their hatred of Musk plays no role in their decision.