Ian Peters-Campbell Yes, if Twitter's ROI were better, it would be...

December 2, 2023 at 2:20 PM  ·  Comment — Archer T. Ships replied to Sameer Halai's comment.  ·  View on Facebook  ·  Markdown source

Ian Peters-Campbell Yes, if Twitter's ROI were better, it would be harder for woke advertiser's to leave. But, as we've seen with Disney, the woke are willing to take huge losses to push unpopular messages. Twitter's ROI has been lower than other platforms for years (long before Musk). It's absurd to claim that it's "just business" now, and that their hatred of Musk plays no role in their decision.